Martech Series

JULY 29, 2022

All without relying on third-party cookies. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Header Bidding Ad Server Impressions Ad Inventory 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. How Do Seller Defined Audiences Compare to Universal IDs?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

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Header Bidding Ad Server Ad Exchange Agency 76

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. High demand: You can connect with a vast network of demand partners through ad exchanges.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

NOVEMBER 15, 2022

Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. In the future, when cookies are completely wiped out from the internet, publishers need to be prepared and backed up with better alternatives. UID2 tokens are stored as first-party cookies on the user’s browser.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52