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The Future Of CPG Brands, Why They Need More Martech

Martech Series

Using ultra-personalized Instagram ads, CPG companies are using data and analytics for targeted marketing. Thanks to the rapid growth of e-commerce, manufacturers are directly selling to consumers. Rapid Growth of direct-to-consumer brands. Subscription-based payments.

MarTech 108
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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98