Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.
Basis
AUGUST 28, 2023
Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward. What Is a Conversion?
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Ad Monsters
FEBRUARY 25, 2023
Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. There’s a widespread concern here: why do we get a lower CPA if we increase the bid by 20%? Are demand-side platforms to blame for underperforming traffic?
Basis
AUGUST 28, 2023
Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward. What Is a Conversion?
Basis
JUNE 3, 2022
The focus should be on reaching as many people as possible while starting to build up first-party audiences—a method of understanding your customers that’s increasingly important as the industry moves away from third-party cookies. .
Lemonads
APRIL 5, 2021
Instead, these affiliates need to partner with reliable tracking platforms and implement these top-notch solutions into their CPA campaigns. Below, we’ll go over the definition of a CPA campaign tracker, the different types available, and give you tips on getting the best tracking software for your media buying ads.
MNTN
NOVEMBER 1, 2022
Not only can you target new audiences, but you can also retarget your current website visitors to re-engage them and move them further down the sales funnel. With MNTN you can retarget site visitors, or launch prospecting campaigns that reach brand-new audiences with ads on Connected TV. Cost per Acquisition (CPA). IP Targeting.
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