Basis

FEBRUARY 21, 2024

From raw materials to professional services, from healthcare supplies to technology, and everything in between, the business-to-business (B2B) industry boasts a truly vast spectrum of categories. Consistent messaging will help establish brands and engage potential prospects throughout a long buying process, driving conversions and growth.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104

Digiday

NOVEMBER 17, 2022

Chilly’s, a fast-growing reusable beverage containers and accessories maker, re-platformed its e-commerce site with Commerce Layer, expanding from five to 36 international markets. For Best Sales Automation Tools & Platform, Frequence claimed the award for its work helping media companies automate and grow their local advertising.

A/B Testing 65

A/B Testing Ad Server Native Advertising Data Management Platform 65

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. In general, companies with large product portfolios, sophisticated marketing strategies, and vast amounts of data about users will benefit from DCO tools.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digiday

OCTOBER 4, 2022

As they do so, Linkpop by Shopify allows merchants to launch social storefronts across platforms — accessible directly from their “link in bio” page — making it simple to convert followers into buyers and brand advocates. Frequence got a nominating nod in the category of Best Monetization Platform for Publishers. Best CRM Platform Act!

Viewability 63

Viewability Healthcare A/B Testing Food 63

Martech Series

OCTOBER 18, 2022

2022 Talend Data Masters Award Winners: NORAM. Commonwealth Care Alliance: Based in Boston , Commonwealth Care Alliance® (CCA) is focused on healthcare breakthroughs that fill important gaps in care. OCBC processes over 120 billion data points monthly when deriving the Next Best Conversation for each customer.

GDPR 75

GDPR Healthcare Finance MarTech 75

Single Grain

JUNE 30, 2022

Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. that assist in maximum conversions. Which ad platforms do you use? How do you measure conversions? What tools do you use to manage your ad campaigns?

Agency 52

Agency Advertising Retargeting Conversion 52