How to Determine Your Ad Platform’s Pricing Model and Rates
Kevel
MARCH 28, 2022
Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. Cost-per-click (CPC). Total cost (ad spend) divided by actions/conversions/leads. Pricing type. Definition.
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