Automatad Inc.

OCTOBER 26, 2023

This format is highly annoying on mobile devices, where screen real estate is limited, and users have a lower tolerance for delays. Their hidden nature reduces visibility, engagement and lower conversion rates. These ads force users to wait or take action to skip them, which can be frustrating.

Pop-Up 52

Pop-Up Banner Video Ads Real Estate 52

InMobi

JULY 24, 2013

Optimal tablet usage generates 3x higher CTRs and conversion rates than smartphones. With up to 4x more real estate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks.

Advertising 40

Advertising Rich Media Real Estate Banner 40

InMobi

JULY 3, 2013

On an average, tablets offer upto 4X more real estate than smartphones and this meaty proposition takes advertising to a different level altogether. Outcome: With users more open to consuming media on tablets, tablets outperform smartphones in terms of ad performance.

Real Estate 40

Real Estate Rich Media ROI Entertainment 40

Single Grain

DECEMBER 15, 2020

The percentage of email recipients who open a particular email is known as open rate. That’s the gateway to click-throughs and conversions. These metrics let you know that people are more receptive for conversion when they are on their desktops. 5) Conversion Rate. Furthermore, 6.2% on a mobile device.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145