Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. What do cookies have to do with this?

First-Party Cookies 109

First-Party Cookies Cookies Retargeting A/B Testing 109

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This phase-out presents challenges for marketers who rely heavily on third-party data.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

JUNE 16, 2023

Google Ads have an average conversion rate of 4.40%. With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. CTR, and website visitors who see retargeting ads are 70% more likely to convert.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

NOVEMBER 28, 2023

This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. Do conversion rate optimization (CRO) programmatically. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126