Martech Series
SEPTEMBER 12, 2022
The question we all face as we use today’s artificial intelligence and machine learning technology to have personal connections with the customer is this: “Can the new technologies really mimic the great salesperson? They shop online and in person. website pop-up, real-time transaction message, mobile push notification).
Single Grain
MAY 16, 2023
Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. Advertisers can create their displays and text, run it through AI, and machine learning will make necessary changes to fit their audience.
Single Grain
FEBRUARY 17, 2020
According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. Nielsen found the same in their study: Branded Content Drives Brand Affinity. Nielsen agrees: Branded Content Grows Purchase Intent.
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