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Tips for Making Effective Facebook Ads

AdvertiseMint

Keep your ad copy clear, concise, and compelling. Craft a headline that sparks interest and a concise body text that communicates the value of your product or service. Mobile optimization. Optimizing your mobile ads is crucial as most Facebook users access the platform on mobile devices.

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Why we care about mobile marketing: A guide for marketers

Martech

Here are some things to consider to get the best out of mobile campaigns. Keep your mobile ads short and sweet. Texting feels more intimate than other forms of communication, so take advantage of that closeness to forge relationships with your customers. Concise copy is key on a tiny screen. Think outside the banner.

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Why Savvy Marketers Advertise in Mobile Apps

InMobi

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising?

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What CMOs Should Look For in a Trustworthy Programmatic Partner

InMobi

3) Well Suited for Accurate Retargeting If you own a smartphone, odds are good that you spend the equivalent of more than five hours a day looking at this screen. Mobile device usage increased 6 percent between 2016 and last year, with half of all time spent on a smartphone dedicated to apps. Enter retargeting.

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InMobi Ad SDK 440 now supports Google’s New Advertising ID

InMobi

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads.

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How to Craft the Perfect Mobile App Marketing Strategy

InMobi

For example, while consumers had lots of options for communicating with friends online and sharing (and altering) photos digitally before Instagram came along, its simplicity in design and functionality caught on in a big way with people who prefer a simple, pared-down and engaging social media network.

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Top 6 Benefits of Programmatic Advertising

Single Grain

Here is an example of a Facebook ad from 360Learning : 5) Mobile Ads With the widespread use of mobile devices, programmatic advertising extends to mobile ads that are specifically optimized for smartphones and tablets. Implement frequency capping to prevent ad fatigue and ensure a positive user experience.