SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. When a user visits the publisher’s website or app, the SSP communicates details about the available ad spaces and visitors to its demand partners. billion in 2021.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Clearcode

FEBRUARY 26, 2023

With client-side ad insertion, it’s the client application and video player that are responsible for handling communication with the ad server. Ad server communication — used to communicate between the video server and ad server to deliver ads and collect data about the performance of the campaign, e.g. ad views.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Automatad Inc.

DECEMBER 1, 2023

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Although they may be disruptive, they have higher viewership rates as users get attracted by the ad and continue to watch despite the skip option with the video. recruitment ad.

Video Ads 40

Video Ads Non-Profit Viewability CPM 40

Smart-Hub

NOVEMBER 6, 2023

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. SmartHub's Features Have No Limits! FAQ Direct vs programmatic ads: what’s better?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Lemonads

SEPTEMBER 10, 2020

Their reps are especially communicative and easy to work with and are proactive at suggesting optimizations. AdNow Prices for Publishers Minimum Payout Threshold: Paypal, ePayments, Web-money ($20), Bank/Wire ($200) AdNow calculates your earnings based on impressions. Their ads blend seamlessly into all native environments.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

AUGUST 31, 2022

Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data. How Are OTT Ads Delivered?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Monetize More

JULY 28, 2022

Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites. As a result, they should see a higher ad-fill rate and eCPM than if they were using Google Ad Exchange alone. Learn more here.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. It’s a real revolution in the way they communicate.

Demand Side Platform 52

Demand Side Platform Agency Retail Media 52