VideoWeek

JULY 21, 2022

Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . We particularly had a bee in our bonnet about viewability,” said Erfan Djazmi, SVP, director of P3 at Mediahub. But many argue that these approaches fall short.

Viewability 122

Viewability Agency Impressions Clickbait 122

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

AdExchanger

MARCH 28, 2024

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: A Real Fixer-Upper appeared first on AdExchanger.

Advertising 97

Advertising Clickbait Viewability 97

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97

Retail Media Agency Ad Tech 97

Smart-Hub

MARCH 19, 2024

Viewability refers to the impressions delivered successfully (a user saw an ad). Measuring the number of interactions, CTR is a more practical indicator than impressions and viewability. For instance, they are effective in terms of catching attention, which can help ensure high viewability and increase brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64