No Longer a Novelty, Attention Metrics are Now Fully Ingrained in Agencies’ Planning and Measurement
VideoWeek
JULY 21, 2022
After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. .
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