Remove Clickbait Remove Impressions Remove Viewability
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No Longer a Novelty, Attention Metrics are Now Fully Ingrained in Agencies’ Planning and Measurement

VideoWeek

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. .

Agency 122
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Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

Digiday

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

When designed properly, they can give a strong first impression. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions. Reach is the number of unique users who have seen an ad, while impressions refer to the number of times the ad was displayed. Work on the body copy.

ROI 64