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No Longer a Novelty, Attention Metrics are Now Fully Ingrained in Agencies’ Planning and Measurement

VideoWeek

JULY 21, 2022

The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . But many argue that these approaches fall short. BuzzFeed is one example.

Viewability 122
Viewability Agency Impressions Clickbait 122
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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97
Retail Media Agency Ad Tech 97
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