Martech

NOVEMBER 28, 2022

Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades. Get MarTech! The post Yahoo and Taboola sign “30-year” exclusive ad agreement appeared first on MarTech. What Taboola gets.

Clickbait 102

Clickbait Native Advertising MarTech Advertising 102

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

Advertising 115

Advertising GDPR Clickbait Brand Lift 115

Martech

JUNE 13, 2022

B2B marketing is a dance between the marketer and the customer. The decision to buy is never easy, so the marketer must cater to the potential purchaser’s desire for more information, providing it until the right moment comes to convert the prospect into a customer. The marketer and customer once did the tango.

Clickbait 86

Clickbait Conversion Communications Affiliates 86