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Remove Clickbait Remove Conversion Remove Rich Media Related Topics
Click Through Rate A/B Testing Conversion Rate Display Advertising Native Advertising CPC ROI Viewability Impressions Ad Inventory More Related Topics >
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. Native ads usually record conversions only after the click, meaning they are easier to measure.

ROI 64
ROI Native Advertising Ad Exchange Banner 64
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Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

InMobi

APRIL 16, 2019

Ensuring that users are shown the better performing creatives will better attract the intended audience for your app (and increase conversions). For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.”

ROI 52
ROI Impressions Clickbait Click Through Rate 52
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