Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI
InMobi
APRIL 16, 2019
Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. Ensuring that users are shown the better performing creatives will better attract the intended audience for your app (and increase conversions). What are the steps? This results in increased ROI.
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