InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

YieldBird

MAY 31, 2023

And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. Virtual machines that mimic consumer computers generate thousands of views. Videos that automatically play but are either too few or even invisible on the page.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

YieldBird

MAY 31, 2023

And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. Virtual machines that mimic consumer computers generate thousands of views. Videos that automatically play but are either too few or even invisible on the page.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. for display ads and 89% for video.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

Smart-Hub

MARCH 19, 2024

In this article, we will thoroughly review both native and display advertising, compare them, identify use cases for every approach, and not only. Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

NOVEMBER 17, 2020

In this guide, I’ll cover everything you need to know to maximize your investment into LinkedIn Ads campaigns. Depending on the format you choose, that post can have a single image, a video or a carousel-style series of images. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Message Ads. Sponsored Content. Carousel ad.

CPL 98

CPL Retargeting ROI Click Through Rate 98