Single Grain

APRIL 8, 2020

Videos drive the highest engagement on this network – 21.2% more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. This is because short videos do better on Instagram.

Video Ads

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting?

Retargeting

The Ad Tech Blog

JUNE 17, 2024

The primary causes include high ad frequency, lack of creative variation, and poor targeting strategies. Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). How can I detect ad fatigue?

CPC

Monetize More

JUNE 27, 2023

IBV aka In-banner video ads is the new black! So if you’re wondering what in-banner video ads are and how to get started with them, read on! So if you’re wondering what in-banner video ads are and how to get started with them, read on! What are In-Banner Video Ads (IBV)?

Banner

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads

Single Grain

OCTOBER 2, 2019

There’s a reason there’s been a flurry of brands releasing new collection ads in the past few months, and it all comes down to their high-conversion rates. Sephora, for example, used collection ads to increase their click-through rate by 41% and saw a 32% higher return on ad spend than other campaigns.

Conversion Rate

Single Grain

DECEMBER 24, 2019

The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%. Where Sponsored Display ads have huge potential is with retargeting. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

CPC

Single Grain

NOVEMBER 17, 2020

LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Message Ads. Sponsored Content ads come in three different formats: Single ad. Carousel ad. Sponsored Content.

CPL

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. Your ads will now start appearing on the OTT platform(s) to your target audience. This could involve tweaking the ad content, adjusting the scheduling, or refining your audience segmentation.

Advertising

InMobi

MAY 11, 2021

Viewability is a big one, to make sure that people verifiably saw the ad. For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end. What kinds of KPIs do mobile advertisers prioritize?

Advertising

Ad Wisey

MAY 13, 2022

Video options. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads. Account-based tracking helps automate ads and convert users better. Retargeting. High engagement rate.

Brand Awareness

Single Grain

JANUARY 3, 2024

Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. ’ Here you can see the CTR for individual pages/posts.

Retargeting

AdvertiseMint

JANUARY 8, 2024

With pay-per-click (PPC) or pay-per-impression (PPI), advertisers control their spending, making Facebook ad placements accessible for businesses of all sizes. Diverse ad formats. Facebook offers a variety of ad formats to cater to different marketing goals. Retargeting strategies. Insightful analytics.

Retargeting

AdvertiseMint

JUNE 27, 2023

Retargeting your Facebook audience. Retargeting is a type of Facebook ad that has brought success to many businesses. For example, Aurum Brothers made 13 times more money from their ads by retargeting people who had already visited their website. There is more to carousel-type Facebook ads. A comScore, Inc.

Advertising

AdvertiseMint

FEBRUARY 17, 2024

Understand your target audience , craft compelling ad copy, and use eye-catching visuals. Monitor key metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate. Understanding these metrics will help you make informed decisions as you scale your successful ads.

Retargeting

Monetize More

MAY 8, 2023

This will ensure that the ad is being shown to people who are most likely to engage with it. Test Different Ad Formats: Experiment with different ad formats, such as single images, carousels, or video ads, to see what works best for your audience. How can I track the effectiveness of my Discovery ads?

Audience

AdvertiseMint

MARCH 15, 2024

Use high-quality content that provides value, such as educational blog posts , engaging video ads , or infographics that relate to your offerings. Effective strategies in this stage include retargeting ads. Use retargeting ads to stay in front of users who have shown interest but have yet to purchase.

Retargeting

Single Grain

NOVEMBER 14, 2023

These ads help you get in front of your target market before they start searching for your solution. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower. You can also place ads in Gmail at the top of the user’s inbox.

Ad network

AdvertiseMint

FEBRUARY 24, 2024

A good example is Silversaw’s floor plan real estate Facebook ad. ERA Grizzard Real Estate uses video ads in its real estate listings to offer virtual tours of properties. These video ads guide viewers through the home, highlighting key features and amenities along the way. Virtual home tours.

Real Estate

Single Grain

JANUARY 23, 2023

When you search for a keyword related to a product or service, the first few results are mostly ads. This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! Some allow you to skip the ad entirely or after 5-15 seconds.

CPC

Single Grain

MAY 18, 2023

Instagram also offers specific features that benefit fashion companies, such as shopping ads. Related Content: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales Why Run Instagram Clothing Ads? Plus, one-third of users purchased a product after seeing an Instagram Ad.

Fashion

illumin

NOVEMBER 7, 2023

These are the most popular journey advertising formats: Display ads Video ads Native ads Audio ads Digital out of home ads Connected TV ads How do you target audiences for journey advertising? Once the buyer persona is clear, it is possible to target customers better and boost ad efficiency.

Advertising

Single Grain

JUNE 5, 2023

The different ad formats available for your Facebook ad strategy include the following: 1) Image Ads The traditional image ad is one of the primary ad types in Facebook advertising, which includes static images in the ad copy with a headline and brief description.

Advertising

Single Grain

MAY 11, 2023

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. LinkedIn Ads allows you to target professionals based on their job title, industry, company size, seniority, skills, and more.

Advertising

Oko

AUGUST 8, 2024

Native ads on AdX integrate seamlessly with a publisher’s content, matching the look and feel of the surrounding site. This format can capture users who otherwise wouldn’t click on your ads. Video Ads Are you ready to “pivot to video ?”

Header Bidding

MNTN

FEBRUARY 28, 2024

With this attribution model, you assume that any user who clicks on your website, makes a purchase, or downloads your app has seen a recent ad. VTA is a great model for measuring traditional television ads, Connected TV (CTV) ads, offline ads, and other methods you can’t always track with a click-through rate.

Click Through Rate

Single Grain

JULY 26, 2023

Tools like Google Analytics and Facebook Insights provide valuable data on ad impressions, click-through rates, conversions, and more. Create personalized ad content: Based on your audience’s preferences and behaviors, create personalized ads to increase engagement.

Advertising

Single Grain

APRIL 24, 2023

The lock-screen ads received an average display click-through rate of 8% for their display ad campaign, which was significantly higher than the industry average of 0.47%. The Conversation Ads generated : an open rate of over 62% a click-to-open rate of over 7.6%

Marketing

Single Grain

JUNE 14, 2023

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks.

Click Through Rate

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPC

AdvertiseMint

FEBRUARY 4, 2024

Remember, a picture is worth a thousand words, so make sure your images or video ads tell a compelling story about your brand. Step 6: Choose ad formats. Facebook offers various ad formats, including carousel, slideshow, and collection ads. Monitor the click-through rates and conversion rates of your ad account.

A/B Testing

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. This simple solution helps optimize ad creative and user experience for different devices.

Advertising

Single Grain

AUGUST 19, 2019

A Simple Hack to Combine Facebook Ads and Google Ads. 30 Winning Facebook Ads and Why They’re so Effective. Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad. How Does Facebook Determine Ad Relevance Score? Go smaller and more niche with each individual ad.

Impressions

Automatad Inc.

FEBRUARY 9, 2023

This allows publishers to compare the performance of different ad units, formats, and audiences and make data-driven decisions about which ones to prioritize. For example, suppose a publisher sees that their video ad units have a higher CPM than their display ads.

CPM

InMobi

JULY 20, 2020

This enables buyers to retarget their desktop and mobile web users in a mobile app environment. Myth #7: Ad Formats are Not Effective on Smaller Screens In digital advertising, banner ads have long been the most common and inexpensive ad format available. There are other key benefits to in-app ad formats too.

Advertising

Monetize More

NOVEMBER 24, 2022

This way, even if they don’t click on it right away, they’ll remember seeing it later and will probably visit your site again because they’re curious to see what’s under that ad. Customized targeting and retargeting options available to improve CTRs. Mobile Native Ads. Interstitial Ads.

Mobile Ads