Martech Series

FEBRUARY 22, 2023

Metrics such as ad impression, completion rates, viewer engagement rate, click-through rate (CTR), and more can help you identify areas of opportunity and adjust your strategy to get the most out of your efforts. This could range from traditional video ads to interactive overlays and more.

Click Through Rate

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding

Single Grain

MARCH 10, 2017

Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. You can see what the click-through rate is on the search result pages.

Click Through Rate

Monetize More

JUNE 27, 2023

IBV aka In-banner video ads is the new black! So if you’re wondering what in-banner video ads are and how to get started with them, read on! So if you’re wondering what in-banner video ads are and how to get started with them, read on! What are In-Banner Video Ads (IBV)?

Banner

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. Video ads on mobile are easier to share than on desktop.

Video Ads

Brid.tv

DECEMBER 2, 2022

Interstitial display ads have a higher level of engagement than regular banners. Key Characteristics: High level of engagement Very intrusive but attention-grabbing High impression and conversion rates High demand among advertisers Offers more ad space for more detailed creatives. Rich Media Ads. Rich Media Ad.

Mobile Ads

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising

Single Grain

APRIL 23, 2025

There are many ways to do this, but dynamic video ads can engage accounts and deliver personalized messages that resonate with your audience. This article explores how dynamic video ads are revolutionizing ABM messaging and driving unprecedented engagement. Heres a look at how dynamic video can improve your ABM campaign.

Video Ads

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? BidMachine’s eCPMs: $17.

Video Ads

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding

Single Grain

JULY 31, 2019

54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% click-through rate (compared to just 3.9% for standard ads). Impressions. 23% of U.S.

Advertising

AdvertiseMint

SEPTEMBER 22, 2023

The crucial metric to consider is the click-through rate (CTR). This article will discuss what CTR means for your TikTok ad campaign. What is CTR for TikTok Ad Campaigns? CTR, or click-through rate , is a metric that tells you how effectively your TikTok ads encourage users to click on them.

Click Through Rate

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Focuses on ensuring ad quality and preventing malware and ad fraud.

Ad network

Single Grain

AUGUST 13, 2019

Sellers wanting a managed-service option can work with Amazon’s ad consultants (which requires a minimum spend of $35,000). Display ads are sold on a CPM (cost-per-thousand impressions) basis, and prices can vary depending on the format and the placement. Amazon requires a minimum daily budget of $1 for Product Display Ads.

Video Ads

MNTN

MARCH 19, 2024

Programmatic advertising has several benefits, including: Efficiency : Programmatic advertising enables advertisers to reach their target audience more efficiently by automating the ad-buying process. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive.

Advertising

Monetize More

MAY 31, 2023

Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. Essentially, it’s a metric that helps publishers compare different ad networks’ performance and types. One important factor is the type of ad you’re displaying.

Ad network

AdvertiseMint

JULY 3, 2023

Formula: Total cost/ Total click Billing: By clicks Best for Sales campaigns, traffic, app installs, profile visits CPM: $10 The starting price for CPM is $10 , corresponding to the cost of one thousand impressions. It refers to a bidding strategy metric where advertisers must pay for each video view or predefined interaction.

CPC

Spoton Digital Media

AUGUST 21, 2024

Reconsider Your Channels Some social media platforms and ad streams will be impacted more directly than others during election season. For example, connected TV (CTV) advertising and video ads are expected to make up a significant portion of campaign ad spend. Adjust your social media and display ad strategy accordingly.

Marketing

AdvertiseMint

OCTOBER 30, 2023

Definition of View Through Rate (VTR) View Through Rate, often abbreviated as VTR, is a pivotal metric in online advertising, measuring the effectiveness of a video ad campaign. The calculation of the View Through Rate (VTR) is straightforward and provides a quantitative measure of video ad engagement.

Click Through Rate

InMobi

SEPTEMBER 17, 2019

Video ads continue to deliver better viewability across both desktop and mobile. Mobile benchmarks for ad fraud continues to be lower than that of desktop. Time in view : “Time-in-view is the average duration that a viewable impression remained in view. Changes are afoot in the video advertising realm too.

Viewability

AdvertiseMint

AUGUST 13, 2023

Disadvantages of TikTok Ads Here are some disadvantages of TikTok ads: Video ads are necessary : Image ads don’t do well on TikTok. So, you will need to invest in videos. Expensive Ads: A minimum daily budget of $50 and $20 per ad group is required to run ads on TikTok. per click.

Click Through Rate

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Its advanced feature set also predicts which factors may improve viewer engagement and user experience, enabling you to deliver more engaging video content. AI video advertising tools use dynamic creative optimization.

Machine Learning

Single Grain

AUGUST 19, 2019

Even so, ads with low relevance scores are never going to be displayed to the number of users that an ad with high relevance score would, so simply increasing your bid is not a good long-term strategy for growing impressions. Low impressions. Solid impressions. High impressions. Higher bids required.

Impressions

Single Grain

OCTOBER 2, 2019

The change happened in April, so if you haven’t yet, take a look at your ads manager to check where you’re failing for each of these relevance scores : Here’s the scoring system: Relevance Score 1-3: Not relevant. Low impressions. Solid impressions. High impressions. Learn More: How to Build a Facebook Ad Funnel.

Conversion Rate

Digiday

MARCH 9, 2023

These meaningful, action-based metrics garnered from interactive video allow marketers to tie consumers’ specific actions to ads more effectively — a critical consideration as both brands and consumers tighten their budgets. “In Static ads are wasted impressions.

Machine Learning

InMobi

OCTOBER 3, 2016

Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

Advertising

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. Using this bidding strategy, they can set a target impression share , such as 80%.

CPC

Digital Turbine

NOVEMBER 21, 2023

Another option would be to include an offer wall within the app, which allows users to perform an action (usually to watch video ads) to gain in-app coins, which they can then use to purchase content. This model continues to be rare in Japan, which publishers can consider when thinking about monetisation. Final note for the readers!

Banner

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising

MNTN

APRIL 9, 2024

This article explores view-through vs. click-through attribution, including key differences and when to use each method. View-Through Attribution View-through attribution is a method of assigning credit for customer conversions to impressions — aka how many people saw your ad.

Click Through Rate

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

Advertising

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. on average. on average.

Viewability

Automatad Inc.

JANUARY 26, 2023

Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. Impression RPM: This is the revenue generated per thousand ad impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

Header Bidding

SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Keep reading to understand what a CPM marketing campaign is, its different aspects and what advertisers expect from successful ad campaigns. What Is CPM? How Does CPM Work?

CPM

Monetize More

JUNE 1, 2023

App Monetization Website monetization involves displaying ads on your website to generate revenue. This can include display ads, video ads, sponsored content, and more. App monetization involves displaying ads in your mobile app to generate revenue. Consider the payout rates and revenue share of each ad network.

Ad network