Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

APRIL 23, 2015

With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers. But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals?

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

Monetize More

JUNE 22, 2022

From blogs to Snapchat ads, these ad formats are hard to miss! Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Following are the best mobile ad networks for serving interstitial ads in 2022: 1.

Ad network 52

Ad network Fill rate Banner CPM 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100