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How to clarify marketing metrics to impress the C-suite

Martech

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics. Email: Business email address Sign up now Processing.

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7 reasons your conversion metrics look great — but your sales don’t

Martech

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI.

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Uber Advertising brings Ride Offers to international markets

Marketing Dive

The brewer observed positive results across several of its brands’ key performance indicators, including view time and click-through rates. Ride Offers is an ad product available through Uber Advertising’s Journey Ads solution, which launched in 2022. billion in annual revenue, a growth rate of over 60% year on year.

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12 Leading Schema-Focused SEO Agencies for Structured Data in 2025

Single Grain

This comprehensive analysis evaluates 12 leading schema-focused SEO agencies based on their technical expertise, AI-powered solutions, proven ROI, and ability to future-proof your search visibility. Best For: E-commerce businesses, finance companies, international organizations with complex crawl budget requirements.

SEO
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12 Best GEO-Focused SEO Companies for AI Overviews in 2025

Single Grain

Pricing: Custom pricing based on scope and objectives, with transparent ROI tracking and performance monitoring. Notable Clients: Major brands in technology and finance sectors benefit from their innovative approaches. Discover how Single Grain can accelerate your AI search growth.

SEO
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The marketing ROI problem has its roots in marketing culture

Martech

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI
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10 Creative Strategies to Elevate Your Brand's Online Presence

Ad Rants

Similarly, takeovers also help bring brands closer together, allowing them to promote each other's fans to experience different sides of either business through a shared content creation process. For instance, a finance services company could share practical tips on managing personal finances that help people solve real problems.

SEO