Monetize More

FEBRUARY 26, 2023

Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand. In this post, we’ll explore the differences between CPM and eCPM, how to calculate each, and how they can be used to measure earnings.

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CPM Impressions Viewability Click Through Rate 98

Martech

OCTOBER 19, 2022

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. This is called CPM — cost per mille (mille is French for thousand). How much does it cost? Targeted device.

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Advertising Marketing Ad Exchange Retail 104

InMobi

JULY 13, 2016

Gone are the days of blindly buying cost-per-thousand (CPM) impressions in Web sites where the age and gender demographics would broadly match their target persona. This targeting technique, paired with machine learning, can use each creative served to learn and feed data back into the system to refine the audience segments profiling.

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Audience Advertising Machine Learning Ad network 52

Lemonads

AUGUST 7, 2021

In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning. Also known as cost-per-mille (CPM), this approach sells off impressions in sets of 1000.

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Affiliates Machine Learning Demand Side Platform Impressions 52

Lemonads

AUGUST 30, 2020

Their Algorithms and machine learning make intelligent recommendations that optimize revenue. RevContent Pricing for Publishers: Usually, RevContent earnings report an average RPM of $0.44 (RevContent CPM rate). Taboola is a pay-per-click network where you get paid only for clicks.

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CPM CPC Native Advertising CPA 52

Digiday

SEPTEMBER 23, 2022

Some of the CPM yield then gets invested into projects through Carbon Direct, so it’s a small cost to the advertiser. But those that are using it have seen their ads perform with a 22% higher click through rate, according to Sharethrough. “I

Agency 43

Agency Media Click Through Rate Retail 43

Automatad Inc.

NOVEMBER 23, 2023

Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy. Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40