Monetize More

FEBRUARY 26, 2023

Can apply to any other buying method such as CPA, CPC, etc. Visitors don’t need to click on the ads for the publisher to earn ad revenue. Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR).

CPM 98

CPM Impressions Viewability Click Through Rate 98

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Data freshness and granularity : Advertisers can check the performance of their campaigns better through DSPs. AdWords functions on a CPC model. Click here to download! This is in keeping with GDPR.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52