Monetize More

FEBRUARY 26, 2023

Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR). As privacy regulations like GDPR and CCPA evolve, ad targeting and relevancy may become more challenging, potentially impacting eCPM calculations.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

PrograMetrix

AUGUST 17, 2022

Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. The use cases are already coming out, with brands like Gymshark crediting GA4's data analytics with a 5% bump in their click-through rates.

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. GDPR , CCPA , and other data privacy regulations spell the end of behavioral audience targeting, leaving many marketers searching for alternatives. Click here to download! This is in keeping with GDPR. First-party cookies.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Automatad Inc.

NOVEMBER 23, 2023

Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy. Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

APRIL 23, 2019

Advertising agencies want to show their clients how great their campaigns have been, and will always talk about click-through rates. Generally, the longer a user sees an ad the higher the click-through rate. Q: How can publishers and developers make their apps more appealing to top advertisers?

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52