Martech Series

JANUARY 31, 2023

CTR and CPC Rates Across Social Platforms Most industries saw a decrease in click-through rates (CTR) across social platforms over the past year with the services, electronics, and banking sectors experiencing the biggest drops. Brands take 5.4

CPC 87

CPC Marketing Click Through Rate Electronics 87

Lemonads

MAY 30, 2021

While it’s simple, the conversion rate is one of the best metrics to determine the quality of your materials, but it’s even more powerful when you conduct split tests. CPC Cost-per-click (CPC) is relatively superficial because it only shows the cost of each click without much context.

Affiliates 52

Affiliates CPA Advertising Marketing 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. Understanding the finance site audience The first step to making the most ad revenue as a finance site is to understand your audience. Are you targeting investors, traders, or personal finance enthusiasts?

Finance 52

Finance Affiliates Ad network A/B Testing 52

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. The finance and insurance industries pay about $3.77 75 per click. And I noticed that the CPC kept going down.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Automatad Inc.

JANUARY 13, 2023

play an important role in determining the CPM rate. For example, publishers belonging to a high-value niche like technology and finance news might get good CPM throughout the year compared to other publishers. CPM, CPC, CPI, CPA, and CPL are the most common pricing models used by advertisers. What are the common pricing models?

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

JUNE 6, 2023

Ad Creation and Optimization: Craft compelling display ads that resonate with your audience and continuously optimize them to monitor performance and increase click-through rates. Industries like finance and insurance allocate significantly higher budgets to PPC advertising, surpassing other sectors.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52