Single Grain

JULY 31, 2023

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Ad Copy and Extensions Effective ad copy and extensions in local PPC ads can improve click-through rates and conversions by providing relevant information and engaging potential customers.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

APRIL 27, 2023

A PPC audit is a comprehensive analysis of your pay-per-click campaign in which you review and analyze the effectiveness of your e-commerce business’s advertising campaigns. A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

OCTOBER 3, 2019

Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Click here to download it for free right now!

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC). This is effective in increasing the ad’s visibility and click-through rates.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

MAY 11, 2023

Facebook Ads provides extensive audience targeting capabilities based on demographics, interests, behaviors, connections, custom audiences, lookalike audiences and retargeting. Retargeting ads tend to convert as high as 150%. Moreover, retargeting ads are typically more affordable than other forms of paid advertising.

Advertising 52

Advertising Retargeting Impressions CPC 52

Lemonads

AUGUST 30, 2020

Still, from an advertiser’s point of view, it's difficult to tell which network can get you more clicks and a better return on investment. You should know how to leverage the campaign setup and optimization options to hit your target CPA for a profitable campaign to boost faster! Let’s check what both can offer!

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

MAY 5, 2023

However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign. The Challenge: Making an ROI on Rising Facebook Ad Costs No, you’re not imagining things – Facebook Ads are getting more expensive. This strategy included no retargeting ads. They achieved all of this while spending less than $10 per CPA.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52