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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

The percentage of email recipients who open a particular email is known as open rate. That’s the gateway to click-throughs and conversions. 2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate.

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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

They’re mighty tools for improving conversion rates! Case Studies and Examples of Callout Extensions Real businesses have seen big wins with callout extensions. Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%.

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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Whether your content results in conversions. It’s tough to dig through your Google Analytics account without getting distracted.

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The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. If you’re going to win the snippet, you need to answer the question in a way that fits into the available SERP real estate. Use conversational language. VSEO: How Voice Search and Conversational AI Are Changing SEO.

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30 Ways to Come Up with Great Ideas for Your Blog Posts

Single Grain

Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Updating old content can help you: Improve your click-through rate. Which email subject lines had the highest open rate? What emails generated the highest click-through rate?

SEO 133