Monetize More

OCTOBER 4, 2022

For example, if a user searches for “gift ideas” on an e-commerce site, that user will see several different products displayed alongside the search results depending on what is being advertised at that time. This way, publishers can expect higher conversion rates. Audience Segmentation. Direct Deals.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Ad Beat

JANUARY 1, 2020

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. There are several ways in which you can market your business using mobile advertising. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

AUGUST 10, 2023

Work With Us PPC Bid Strategies: Google Automated and Smart Bidding Strategies Maximize Conversions Maximize Conversions bidding strategy focuses on driving the highest possible number of conversions. With automated bidding strategies, including Maximize Conversions, advertisers have less control over individual keyword bids.

CPC 52

CPC CPM Viewability Impressions 52

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. Marketers always discuss the minimum amount of conversions to shoot for.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

DECEMBER 24, 2019

Another advantage is that, because conversions happen right on the platform, it’s much easier to measure performance. You can clearly see every stage of the sales funnel : Don’t think of Amazon as a retail site — think of it as a search engine. Where Sponsored Display ads have huge potential is with retargeting.

CPC 90

CPC Shipping Video Ads Retargeting 90

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. More conversion options. Why Google Ads?

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

JULY 17, 2023

By utilizing comprehensive data analysis, behavioral tracking and audience segmentation, you can deliver your messages directly to the most relevant individuals, maximizing the chances of engagement and conversion. For instance, an outdoor gear retailer may target users who frequently visit hiking and camping websites.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52