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15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

Clicks are typically measured every time a consumer clicks on an ad, even if it doesn’t fully load. Click-Through Rate (CTR). Click-Through Rate (CTR) refers to the number of consumers who actually click through your ads versus those who merely see them on screen.

CPL 52
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15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

Clicks are typically measured every time a consumer clicks on an ad, even if it doesn’t fully load. Click-Through Rate (CTR). Click-Through Rate (CTR) refers to the number of consumers who actually click through your ads versus those who merely see them on screen.

CPL 52
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Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

You can learn more about how to do it in our blog on audience segmentation. Discover more such tips in our detailed blogs: Tips to increase programmatic CPM – Part I & II. CPM, CPC, CPI, CPA, and CPL are the most common pricing models used by advertisers. Are We There Yet? What are the common pricing models?

CPM 52
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eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. Also, in addition to these metrics, publishers need to track other metrics, such as click-through rate (CTR) and conversion rate, as these can provide a complete picture of their advertising performance.

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Best Gaming Ad Networks [2023]

Monetize More

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games. The gaming niche is no exception. What Is In-Game Advertising?

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Goal: Drive Engagement Click-Through Rate (CTR) : The percentage of impressions that resulted in a click, indicating the ad’s effectiveness in encouraging users to take action. Engagement Rate : For interactive ads, the percentage of users who interacted with the ad beyond just clicking (e.g.,

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Best Gaming Ad Networks [2022]

Monetize More

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games. The gaming niche is no exception. Conclusion.