What are Online Advertising Metrics and KPIs
Ad Ops Hero
JANUARY 25, 2021
CTR (Click Through Rate) : It is the number of click recorded per impression from the ad serving on the web page. Formula : (Click / Impressions) x 100%. Bounce Rate : This is a percentage of visitors left the web page without taking any actions. Formula : Conversion Rate = Total conversions / visits x 100.
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