Brand Lift Marketing Retargeting 
Single Grain
JUNE 16, 2025
As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. Cookieless retargeting strategies come with both challenges and opportunities.
Single Grain
JUNE 1, 2025
Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Test small audience segments before scaling.
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Martech
APRIL 3, 2025
Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth.
illumin
MAY 9, 2024
Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?
Martech
JUNE 28, 2024
Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.
Basis
APRIL 25, 2024
As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. And, of course, there’s the rapid development of generative AI, which is both presenting new challenges and introducing fresh possibilities for marketers.
MNTN
MAY 24, 2022
Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness. At the brand awareness stage, you can use this opportunity to promote new collections that tie into Father’s Day verticals, and ‘higher-touch’ messaging instead of going in for the hard sell.
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