Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

VideoWeek

NOVEMBER 21, 2023

And even for established TV advertisers, having outcome data to show to the finance department makes it easier to justify investment in TV. Today ITV has announced it is expanding its own outcome measurement capabilities with two new launches: Addressable Lift and Broadcast Auction Boost.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Canada, Singapore), and offers a range of benefits necessary to meet the most demanding compliance requirements, all run in a fully-managed environment.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87