Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

VideoWeek

NOVEMBER 21, 2023

And even for established TV advertisers, having outcome data to show to the finance department makes it easier to justify investment in TV. Today ITV has announced it is expanding its own outcome measurement capabilities with two new launches: Addressable Lift and Broadcast Auction Boost.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52