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How smarter measurement can fix marketing’s performance trap

Martech

Finance teams have also become addicted to faulty attribution. These methods can isolate brand campaign effects on traffic, conversions and downstream performance efficiency. Brand lift studies remain a core tool for capturing shifts in awareness, consideration and intent.

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Brand Metrics Bolsters Client Services Team As Brand Lift Measurement Booms

Martech Series

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology.

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The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

The motions to spin off pay-TV company Canal+ and agency group Havas were passed by 97.5 Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital.

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