Basis
DECEMBER 1, 2023
In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.
Basis
JANUARY 24, 2024
For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.
InMobi
APRIL 26, 2022
GCPL launched a three-fold mobile-first strategy to execute this objective: By leveraging over 2000 high-value data attributes on InMobi Audiences , the brand accurately identified Indian women from NCCS-A category households in the hyperconnected world.
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