InMobi

SEPTEMBER 30, 2019

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. This is hardly a bad thing, as brand awareness and name recognition are critical components to a well thought-out mobile marketing campaign.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Ad Beat

NOVEMBER 20, 2019

Videos are usually characterized by high-quality content, and since they’re part of the media mix on any website, they tend to send signals to search engines emphasizing that your platform contains rich media that’s relevant to the most common search requests in a particular domain. videos to be included in the search results.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

OCTOBER 10, 2012

CPG marketers can leverage on mobile apps to boost brand awareness and affinity by thoroughly understanding their target audience. Creative/Rich MediAds - Mobile ads allow for level of engagement not possible in TV, radio, print, or even online, and enable brands to expand their customer relationships.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

AUGUST 21, 2013

Although roaming data charges are higher, many airports offer free WiFi within the airports which provides an opportunity for retail brands to use geo targeted mobile ads and time bound offers to drive foot traffic. There has never been a better time to embrace the power of mobile revolution.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Single Grain

AUGUST 10, 2023

Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. When to Use It: It is well-suited for brand awareness campaigns where the primary goal is to increase ad visibility and reach.

CPC 52

CPC CPM Viewability Impressions 52