article thumbnail

11 Native Advertising Trends that You Can’t Ignore

Single Grain

Drive Company Growth Since native ads look like organic content, users have a stronger chance of remembering and interacting with these ads, enhancing brand awareness. Advertisers can also pay based on how long their ads are up on the website. Here are several key reasons why you should invest in native-promoted listings.

article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Statista ) The American pay-per-performance value makes up 24.4% Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Forbes ) Mobile commerce will make up 6% of this figure. Finances Online ) Ads can increase brand awareness by 80%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Previously, brands primarily thought about how to raise the overall brand awareness among masses; today, the focus is shifting towards one-to-one communication. music gig, party or storefront).

article thumbnail

How to Create a High-Performance Content Marketing Strategy in 2020

Single Grain

And since about 26% of people now use ad blockers and GDPR restrictions have tightened the hatches on outbound marketing, content marketers have an incredible advantage. Building brand awareness. Lead generation and email subscribers: Monitor new lead sign-ups, which can be evaluated by tracking the growth of your email list.

SEO 105
article thumbnail

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 111
article thumbnail

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 108
article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Because influencer marketing is generally more authentic than corporate advertising: 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves.

Marketing 145