InMobi

JULY 17, 2020

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Wide audience.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Kevel

MARCH 23, 2022

Targeting: Google’s search ad product accounts for the majority of their ad revenue - and for good reason. Someone searching for “where to buy yoga pants” is showing high purchasing intent; a brand like Lululemon would pay generously to be the first result.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Here’s a quick overview of what types of PPC advertising the right digital marketing agency will offer: Search Advertising: This is the most common form of PPC advertising.

Agency 98

Agency Marketing SEO Brand Awareness 98