Brand Awareness Conversion MarTech SEO 
Martech
APRIL 18, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.
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Martech
OCTOBER 11, 2023
With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? Get MarTech! In your inbox.
Martech Series
OCTOBER 17, 2022
Find out more in this week’s martech highlights: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 10th October to 14 th October. Sinch Launches Kakaotalk in Its Conversation API. Botify and Semrush Combine SEO Offerings to Amplify Organic Search Insights and Performance for Enterprise Brands.
Martech
APRIL 12, 2023
CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. From an SEO perspective, there is also the benefit of direct search.
AdvertiseMint
JANUARY 20, 2024
Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email.
Martech
SEPTEMBER 16, 2022
Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. a sale, new customer, conversion, etc.). a sale, new customer, conversion, etc.).
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