MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

InMobi

SEPTEMBER 2, 2020

How top ad creatives can drive ideal ad performance around everything from branding to user acquisition, and what ideal conversion rates look like. When optimized ads are deployed intelligently and thoughtfully, brands can successfully drive new signups, new app downloads and new business through mobile app-led campaigns.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Kevel

MARCH 28, 2022

To help set reasonable (and competitive) ad prices, we outline considerations to keep in mind when determining your pricing model and ad rates. Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Here, advertisers pay only for a conversion event, such as a purchase or app download.

CPC 52

CPC CPM CPA Impressions 52

MNTN

FEBRUARY 6, 2024

A sweeping majority of advertisers agree that this is a huge concern of any brand, too: We’ve selected only premium TV networks that we know are aligned to your brand, and your audience and specifically hand-picked to drive performance. Any brand with a website or online presence to drive traffic is a suitable candidate.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

APRIL 24, 2023

Their cost per conversion decreased by 15.61% while maintaining a conversion rate of 7266.22%. Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. Increased Google Search conversion volume by 2.5x

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

JANUARY 23, 2023

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. How do you perform landing page optimization to improve the ad conversion rate?

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

APRIL 25, 2022

Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords. They use a customer-led approach to drive qualified traffic and increase brand awareness and sales.

Agency 52

Agency Marketing A/B Testing ROI 52