illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms? What is a brand lift?

Brand Lift 59

Brand Lift Advertising Brand Awareness Control Group 59

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness.

Brand Lift 76

Brand Lift Conversion Rate Retargeting Video Ads 76

Digiday

SEPTEMBER 2, 2022

Babycare brand Coterie has rolled out its first out-of-home campaign, looking to get in front of parents and families venturing back outside now that Covid-19 restrictions have been lifted. Efforts included art installations around the city to catch the attention of parents with OOH partner Quan Media Group.

Brand Lift 67

Brand Lift Advertising Marketing Retargeting 67

Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Depending on your overall strategy, display can aid in general awareness that will boost site traffic and even organic site traffic over time.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

AdvertiseMint

OCTOBER 19, 2023

On social media platforms, YouTube, and search engines. What social media platforms and search engines do they use daily? Social Media Advertising With billions of active users, social platforms like Facebook, Instagram, TikTok, and LinkedIn are online hot spots. Display ads include: Banner ads Video ads Rich media And more!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Single Grain

NOVEMBER 15, 2019

Facebook has been actively improving its video delivery and branding by paying celebrities and other social influencers to create their own Live videos. The social media giant has been actively focusing on video by rewarding Pages that publish videos with higher spots in their followers’ organic feed. 2) Add Captions to Your Videos.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97