Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. Conversion rate. In years past, it was nearly impossible to measure the performance of television ads. App downloads.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 68

Media Brand Lift Click Through Rate Brand Awareness 68

AdvertiseMint

OCTOBER 19, 2023

You get insane amounts of data too – impressions, clicks, sales. Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales! These visual ads help promote your business by increasing visibility and brand impressions.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Basis

MARCH 7, 2023

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. So, how does DOOH advertising fit into the privacy conversation?

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible. What we’ve heard. Numbers to know.

Media 64

Media Advertising Cookies Impressions 64

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%.

Marketing 69

Marketing Entertainment Audience Agency 69

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 77

Brand Lift Brand Awareness Media Agency 77