InMobi

APRIL 16, 2019

What do these specifications do, and how do they help programmatic advertisers? What is Sellers.json and How Does It Work? What About the OpenRTB SupplyChain Object? InMobi has been a key partner in helping to develop these specs, and we are excited for them to be live in this initial instance. Keep reading for more information.

Demand Side Platform 52

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Automatad Inc.

NOVEMBER 9, 2023

This blog gives answers to all this. What Is Unified Auction? Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. However, the programmatic industry is evolving and has introduced an approach called unified auction.

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InMobi

JULY 2, 2020

Updates as of June 2020 As we shared in our blog earlier this year , we had decided to work on five major themes. Here are the updates on what work InMobi has been doing over the past six months. Next Steps As a result of COVID-19, our next CAB meeting will not occur in person.

Header Bidding 52

Header Bidding Demand Side Platform A/B Testing Fill rate 52

Single Grain

JULY 21, 2020

What Is SaaS? First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It follows a subscription-based model whereby the user chooses a subscription plan and pays a fixed sum of money to Netflix monthly or annually. SaaS is not a new concept.

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Finance SEO Shipping Marketing 94