blog how-to-calculate-and-measure-viewability-metrics 
Monetize More
FEBRUARY 26, 2023
Maximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand.
Monetize More
JUNE 8, 2022
If you’re a publisher, you may be wondering which metric is more important to track: revenue per mile (RPM) or revenue per session (RPS)? As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. RPM Calculation : (Total Revenue/ Total Pageviews) * 1000.
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Monetize More
FEBRUARY 24, 2023
RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. In this guide, we’ll unpack the meaning of each metric and help you work through any confusion you may have surrounding these key terms. When comparing RPM and CPM, there are a few clear distinctions to make.
Basis
APRIL 11, 2023
CO2 emissions and climate change: Subjects typically reserved for discussions among the world’s politicians, environmentalist groups, the scientific community, non-governmental organizations, and multinational conglomerates. But are they relevant to the digital advertising industry?
Basis
APRIL 11, 2023
CO2 emissions and climate change: Subjects typically reserved for discussions among the world’s politicians, environmentalist groups, the scientific community, non-governmental organizations, and multinational conglomerates. But are they relevant to the digital advertising industry?
Basis
APRIL 11, 2023
CO2 emissions and climate change: Subjects typically reserved for discussions among the world’s politicians, environmentalist groups, the scientific community, non-governmental organizations, and multinational conglomerates. But are they relevant to the digital advertising industry?
Basis
APRIL 11, 2023
CO2 emissions and climate change: Subjects typically reserved for discussions among the world’s politicians, environmentalist groups, the scientific community, non-governmental organizations, and multinational conglomerates. But are they relevant to the digital advertising industry?
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