Smart-Hub

APRIL 1, 2024

In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more. Here are some of them: GDPR (General Data Protection Regulation). CCPA (California Consumer Privacy Act). Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

InMobi

DECEMBER 17, 2019

When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. Note: This blog post is just for informational purposes only, and is not designed to serve as a full legal guide.

Ad Tech 52

Ad Tech GDPR Electronics Audience 52

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Purchase frequency: 250% higher on omnichannel vs. single-channel.

Marketing 145

Marketing SEO Conversion Audience 145