benefits-of-running-advertising-campaigns-centered-around-programmatic-advertising-kpis 
InMobi
MAY 11, 2021
Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.
Basis
APRIL 11, 2023
But are they relevant to the digital advertising industry? Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. That was seven years ago!
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Digiday
OCTOBER 5, 2022
Advances in programmatic technology and data targeting have made it possible to reach these audiences with precision and at scale, serving ads that showcase the products and services they’re most interested in — be it on their desktop, mobile or CTV devices. Keep branding front and center. scan to add to cart”).
Basis
APRIL 11, 2023
But are they relevant to the digital advertising industry? Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. That was seven years ago!
Basis
APRIL 11, 2023
But are they relevant to the digital advertising industry? Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. That was seven years ago!
Basis
APRIL 11, 2023
But are they relevant to the digital advertising industry? Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. That was seven years ago!
Basis
APRIL 11, 2023
But are they relevant to the digital advertising industry? Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. That was seven years ago!
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