key-players-in-programmatic-buying 
InMobi
OCTOBER 15, 2019
When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. Is it about automation?
Monetize More
OCTOBER 4, 2022
Publishers can deploy a variety of programmatic advertising solutions in their ad stack. The key to successful segmentation is finding which audiences jump out as more valuable to publishers than others—and then making sure advertisers know about it. Here’s how publishers can maximize their Q4 revenue. Contextual Advertising.
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Adtelligent
JULY 19, 2022
Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising.
Smart-Hub
OCTOBER 20, 2023
The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. It is not surprising, as there is an increasing preference for CTV over linear television.
InMobi
SEPTEMBER 28, 2016
This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. mobile programmatic media buying is expected to reach $21.22 By 2017, U.S.
Brid.tv
DECEMBER 21, 2022
So to help you reach a final decision, we’ve put together a quick guide to mobile ad networks, how they work, and which key features they should have. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Mobile Ad Formats.
Brid.tv
JUNE 26, 2023
In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers.
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