Banner Machine Learning Performance Targeting ROI 
Smart-Hub
JANUARY 16, 2024
Everything is based on data, so ads have higher ROI; High speed. First of all, artificial intelligence and machine learning algorithms for advertising are the core of programmatic as multiple processes involved are possible exactly thanks to them. Marketers only need to set up their campaigns on a DSP.
Clearcode
SEPTEMBER 11, 2023
With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). The primary function of a DSP is to purchase ad inventory.
Expert insights. Personalized for you.
49 
Let's personalize your content