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The Role of Targeted Advertising Algorithms in Programmatic Media Buying

Smart-Hub

JANUARY 16, 2024

Everything is based on data, so ads have higher ROI; High speed. First of all, artificial intelligence and machine learning algorithms for advertising are the core of programmatic as multiple processes involved are possible exactly thanks to them. Marketers only need to set up their campaigns on a DSP.

Ad Exchange 49
Ad Exchange Advertising Media Machine Learning 49
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How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). The campaign tracker is the component responsible for collecting data on campaign performance. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 97
Demand Side Platform Ad Exchange Impressions Ad Targeting 97
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