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The Role of Targeted Advertising Algorithms in Programmatic Media Buying

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JANUARY 16, 2024

First of all, artificial intelligence and machine learning algorithms for advertising are the core of programmatic as multiple processes involved are possible exactly thanks to them. These algorithms ensure precise targeting and high personalization, ad spend optimization, etc.

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How To Build a Demand-Side Platform (DSP)

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SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. These are driven by algorithms and machine learning that analyze performance data, adjust bidding strategies, and allocate the budget toward the most effective placements and audiences, thus automatically optimizing campaigns.

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